NZZ

For Swiss premium media house «Neue Zürcher Zeitung» (NZZ), TONIQ created a distinctive sound identity that makes «changing perspectives» audible: a stable tonal sequence that moves and adapts through shifting contexts, creating orientation, recognition and emotional depth across image campaign, podcasts, live events and digital touchpoints.

First introduced in five new brand films, the new sound identity brings the NZZ experience to life in a precise, contemporary and memorable way.