Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.
Our tools for informed decision-making
Our tools for informed decision-making
TONIQ
·
17.08.2026
In sound branding, creative intuition, brand strategy, and personal perception come together directly. That’s why TONIQ focuses on three common uncertainties in the process: How does a sound affect people? How distinctive is it? And how do we make sure it is used consistently in everyday brand communication?
Creativity can’t be automated. And no tool can decide which idea is ultimately the right one. But tools can help reveal blind spots and make discussions more informed wherever sound quickly becomes subjective or difficult to compare.
For this, we use three specialized tools in our design process.
MeloMetriq: How does the sound affect people?
Discussions quickly turn to which approach someone likes or dislikes. Personal reactions are valuable – but they don’t always reflect how a target audience perceives the sound. MeloMetriq helps capture emotional responses in a structured and data-driven way. The tool was developed in collaboration with the FHNW School of Applied Psychology and can be used both during the creative development process and for target audience or stakeholder research.
MeloMetriq doesn’t replace creative decision-making. But it provides an additional layer of insight that helps distinguish personal preferences from relevant patterns in how a sound is perceived.
Sound Logo Database: How distinctive is the idea?
Sound logos are usually extremely short and reduced to just a few defining elements. That’s precisely why unintended similarities can occur. With our own Sound Logo Database, we systematically compare new creations with existing sound logos and well-known audio assets. This allows potential overlaps to be identified early and creative ideas to be developed further with greater precision.
The database doesn’t replace a legal assessment. But it helps us consider distinctiveness systematically while the creative work is still in progress.
SODA: How does the sound become part of everyday brand use?
A brand sound can only build long-term impact if it is actually used. SODA gives employees, agencies, and external partners central access to all relevant audio assets – from sound logos and brand themes to edits and curated production music. This turns a final audio file into an accessible system that can actually be used in everyday brand communication.
Our tools don’t automatically make creative decisions right. But they create more clarity wherever sound branding can quickly become subjective, complex, or difficult to navigate.