TONIQ Logo Yellow
TONIQ Logo Yellow
TONIQ Logo Yellow

Freshly mixed.

TONIQ O

Music & Sound Identity.

Music & Sound Identity.

Brands & Campaigns.

Brands & Campaigns.

Sounds like a plan

Sounds like a plan

Most brands look great. We make sure you recognize them even with your eyes closed. TONIQ is a sound agency based in Zurich, Switzerland. We translate strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

Most brands look great. We make sure you recognize them even with your eyes closed.
TONIQ translates strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

what we do

what we do

Sound Branding. Music. Audio.

Sound Branding. Music. Audio.

We think sharp, listen closely, and create signature sound with substance.

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

Sound, made in Zurich.

Sound, made in Zurich.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Circle Icon

The Perfect Mix

Great sound isn't created in isolation. It takes great ideas, strong partners, and brands that want to make things happen.

toniq bottles tonic drink
toniq bottles tonic drink
toniq bottles tonic drink

For the love of music

For the love of music

+

Circle Icon

Teamwork

Teamwork

Different personalities, one shared commitment: listening closely until the right sound takes shape.

Different personalities, one shared commitment: listening closely until the right sound takes shape.

toniq team
toniq team
Our Brand Music Platform
Our Brand Music Platform
Design mockup of SODA
Design mockup of SODA

How we think sound

How we think sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

FAQ

Frequently Asked Questions

What does a sound agency do?

A sound agency develops and produces the sonic expression of brands. At TONIQ, strategy, sound branding, composition, music supervision, sound design and audio postproduction work hand in hand. This keeps ideas strong and processes short – from the first thought to the final mix.

What is sound branding?

Sound branding translates a brand’s identity into sound. This can include sound logos, brand music, brand voices, UX sounds and other audio assets. The goal is a distinctive sound that fits the brand and works consistently across different touchpoints.

Does TONIQ also produce music for advertising, campaigns and content?

Yes. TONIQ creates custom music for advertising, campaigns, film and content, and provides music supervision and licensing. Depending on the project, music is composed from scratch or selected and adapted to fit the brand, dramaturgy and moving image.

Does TONIQ offer audio postproduction and studio recording?

Yes. In our studios in Zurich, we produce voice recordings, sound design, editing, mixing and mastering for advertising, film and content. From voice recording to the final mix, the complete audio postproduction is handled at TONIQ.

TONIQ Logo Yellow
TONIQ O

FRESHLY MIXED.

Stay in the Loop

Latest news, information and updates in our newsletter.

Contact

TONIQ Sound Agency AG
Zurich, Switzerland

© 2026 TONIQ Sound Agency AG
Chevron up
TONIQ Logo Yellow
TONIQ Logo Yellow
TONIQ Logo Yellow

Freshly mixed.

TONIQ O

Music & Sound Identity.

Music & Sound Identity.

Brands & Campaigns.

Brands & Campaigns.

Sounds like a plan

Sounds like a plan

Most brands look great. We make sure you recognize them even with your eyes closed. TONIQ is a sound agency based in Zurich, Switzerland. We translate strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

Most brands look great. We make sure you recognize them even with your eyes closed.
TONIQ translates strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

what we do

what we do

Sound Branding. Music. Audio.

Sound Branding. Music. Audio.

We think sharp, listen closely, and create signature sound with substance.

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

Sound, made in Zurich.

Sound, made in Zurich.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Circle Icon

The Perfect Mix

Great sound isn't created in isolation. It takes great ideas, strong partners, and brands that want to make things happen.

toniq bottles tonic drink
toniq bottles tonic drink
toniq bottles tonic drink

For the love of music

For the love of music

+

Circle Icon

Teamwork

Teamwork

Different personalities, one shared commitment: listening closely until the right sound takes shape.

Different personalities, one shared commitment: listening closely until the right sound takes shape.

toniq team
toniq team
Our Brand Music Platform
Our Brand Music Platform
Design mockup of SODA
Design mockup of SODA

How we think sound

How we think sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

FAQ

Frequently Asked Questions

What does a sound agency do?

A sound agency develops and produces the sonic expression of brands. At TONIQ, strategy, sound branding, composition, music supervision, sound design and audio postproduction work hand in hand. This keeps ideas strong and processes short – from the first thought to the final mix.

What is sound branding?

Sound branding translates a brand’s identity into sound. This can include sound logos, brand music, brand voices, UX sounds and other audio assets. The goal is a distinctive sound that fits the brand and works consistently across different touchpoints.

Does TONIQ also produce music for advertising, campaigns and content?

Yes. TONIQ creates custom music for advertising, campaigns, film and content, and provides music supervision and licensing. Depending on the project, music is composed from scratch or selected and adapted to fit the brand, dramaturgy and moving image.

Does TONIQ offer audio postproduction and studio recording?

Yes. In our studios in Zurich, we produce voice recordings, sound design, editing, mixing and mastering for advertising, film and content. From voice recording to the final mix, the complete audio postproduction is handled at TONIQ.

TONIQ Logo Yellow
TONIQ O

FRESHLY MIXED.

Stay in the Loop

Latest news, information and updates in our newsletter.

Contact

TONIQ Sound Agency AG
Zurich, Switzerland

© 2026 TONIQ Sound Agency AG
TONIQ Logo Yellow
TONIQ Logo Yellow
TONIQ Logo Yellow

Freshly mixed.

TONIQ O

Music & Sound Identity.

Music & Sound Identity.

Brands & Campaigns.

Brands & Campaigns.

Sounds like a plan

Sounds like a plan

Most brands look great. We make sure you recognize them even with your eyes closed. TONIQ is a sound agency based in Zurich, Switzerland. We translate strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

Most brands look great. We make sure you recognize them even with your eyes closed.
TONIQ translates strategy, attitude and emotion into sound identities, music and audio experiences that amplify stories and make brands unmistakable over time.

what we do

what we do

Sound Branding. Music. Audio.

Sound Branding. Music. Audio.

We think sharp, listen closely, and create signature sound with substance.

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

A strong sound identity makes brands recognizable at every touchpoint. We create scalable systems, rooted in strategy and built on solid legal ground – for lasting brand value.

Sound DNA

Sound Identity

Sound & Music Strategy

Sound Logo

Brand Voice

UX / UI Sound

Brand Guidelines

In-Store Music

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

The right music gets to the heart of the story, amplifies emotion, and stays with you. We compose and produce soundtracks for campaigns, films, and branded content – tailor-made or licensed, always matched to the brand and the story.

Soundtracks

Custom Composition

Bespoke / Tailor-Made Music

Music Production & Songwriting

Music Supervision

Music Curation

Licensing

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

We craft every detail of the final sound. From sound design and voice casting to precision mixing and mastering – for clarity, depth, and cinematic polish that pulls you in instantly.

Foley & Sound Design

Sound Editing

Mixing & Mastering

Voice Casting

Voice Recording

Real & AI Voices

Voice Over & ADR

Recording studio in Zurich

Sound, made in Zurich.

Sound, made in Zurich.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Sound branding, strategy, composition, sound design and audio postproduction come together here - from the first idea to the final mix. For brands, agencies and productions in Switzerland and beyond.

Circle Icon

The Perfect Mix

Great sound isn't created in isolation. It takes great ideas, strong partners, and brands that want to make things happen.

toniq bottles tonic drink
toniq bottles tonic drink
toniq bottles tonic drink

For the love of music

For the love of music

+

Circle Icon

Teamwork

Teamwork

Different personalities, one shared commitment: listening closely until the right sound takes shape.

Different personalities, one shared commitment: listening closely until the right sound takes shape.

toniq team
toniq team
Our Brand Music Platform
Our Brand Music Platform
Design mockup of SODA
Design mockup of SODA

How we think sound

How we think sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

Insights into how we work, the tools we build and our passion for the smallest details in sound

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

headphones music sound branding
Sound Branding – The Image Problem

Why distinctive brand sound doesn’t start with taste, but with clear decisions, reduction, and an idea that truly belongs to the brand.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

soda brand music platform
Our tools for informed decision-making

Sound remains emotional and subjective. Good decisions therefore shouldn’t try to eliminate taste – but create more clarity where impact, distinctiveness, or practical application are difficult to assess.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

idea design process
The TONIQ Design Process: Modular, Not Standardised

A strong sound branding process doesn’t need to reinvent the wheel. What matters is how precisely strategy, creation, and implementation are tailored to the brand, the task, and the budget.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

music studio
Why Tailor-Made Music Is Worth It for Commercials

Why music in commercial production should never be an afterthought – and how involving sound early in the process leads to better films.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

suisa
SUISA – What Does It Cost Me?

Music rights in marketing: complicated, misunderstood, and surrounded by myths. What you need to know about master rights, copyright, AI risks, and SUISA – and why stock music can come with legal pitfalls too.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

voice over recording ai voice
The Efficiency Dilemma: Can AI Voices Really Save Money?

Why AI voices may seem like a budget saver at first – while potentially turning the creative workflow upside down.

FAQ

Frequently Asked Questions

What does a sound agency do?

A sound agency develops and produces the sonic expression of brands. At TONIQ, strategy, sound branding, composition, music supervision, sound design and audio postproduction work hand in hand. This keeps ideas strong and processes short – from the first thought to the final mix.

What is sound branding?

Sound branding translates a brand’s identity into sound. This can include sound logos, brand music, brand voices, UX sounds and other audio assets. The goal is a distinctive sound that fits the brand and works consistently across different touchpoints.

Does TONIQ also produce music for advertising, campaigns and content?

Yes. TONIQ creates custom music for advertising, campaigns, film and content, and provides music supervision and licensing. Depending on the project, music is composed from scratch or selected and adapted to fit the brand, dramaturgy and moving image.

Does TONIQ offer audio postproduction and studio recording?

Yes. In our studios in Zurich, we produce voice recordings, sound design, editing, mixing and mastering for advertising, film and content. From voice recording to the final mix, the complete audio postproduction is handled at TONIQ.

TONIQ Logo Yellow
TONIQ O

FRESHLY MIXED.

Stay in the Loop

Latest news, information and updates in our newsletter.

Contact

TONIQ Sound Agency AG
Zurich, Switzerland

© 2026 TONIQ Sound Agency AG