Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.
The result is the “Sound of Sunrise”: a sound identity that is clearly recognizable and emotionally versatile, allowing it to be adapted to all relevant touchpoints. The sound logo serves as the distinctive sonic signature of a system that gives Sunrise a unique auditory dimension across a wide variety of brand experiences.
previous project
next project
Sunrise
Sound Branding
UI / UX
The Sound of Sunrise
Sound Branding
A cleverly designed sound identity for Sunrise that adds an audible dimension to the visual branding and makes the brand emotionally engaging and recognizable across a wide variety of touchpoints.
Client
Sunrise
Launch
2026
Scope
Sound Branding
UI / UX
Overview
A sound identity that energizes people, creates warmth and a sense of closeness, and generates those memorable, connecting moments in which Sunrise is not only recognized but also felt: brief enough to last just a moment, yet powerful enough to stick in one's memory.
With its sharpened positioning and new visual branding, Sunrise has established a strong, contemporary brand identity. The sound identity extends this consistently to an additional level of expression—from campaigns and social media to events, apps, TV boxes, retail, and service applications.
The challenge
The demand for maximum flexibility requires a wide emotional range in the sound: Depending on the touchpoint and application, Sunrise should sound powerful, warm, or spacious. And yet it must always remain recognizable as Sunrise: “Dream big, do big”
The solution
We designed the “Aurora Principle,” which combines the impact poles defined for sound – “Bold,” “Alive,” and “Epic” – into a flexible system: Just like a sunrise, the defining moment emerges from the interplay of different nuances, which are weighted differently depending on the situation. A heartwarming service moment, a thrilling sports event, a major brand film—all with a consistently clear and unmistakable Sunrise identity.