NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG
previous project
next project
NZZ
Sound Branding
Music
Brand Voice
The Sound of NZZ
Sound Branding & Music
A distinctive sound identity for the NZZ that provides orientation and brings the concept of a change in perspective – as a core brand principle – to life through sound.
Client
NZZ
Launch
2026
Scope
Sound Branding
Music
Brand Voice
Awards
International Sound Award 2026
Overview
Based on the principle of shifting perspectives, we developed the strategic foundation for the NZZ’s new sound identity. A consistent tonal core is paired with flexible sound design – ensuring that the brand remains clearly recognizable, while perspective, intimacy, space, and emotional impact vary depending on the application.
The NZZ stands for independent analysis, quality, curiosity, and responsible knowledge sharing. The new sound identity enhances this brand experience with a clearly orchestrated sonic layer and creates a flexible system for the entire NZZ portfolio.
The challenge
The central challenge was to strike a balance between consistency and change. The sound is intended to provide guidance and convey the NZZ’s stance without detracting from the content – while also being flexible enough to be adapted for podcasts, campaigns, social media, live events, and editorial applications. Unpretentious and precise.
The solution
We developed a brand sound system whose stable core consists of a fixed tonal sequence. Timbre, space, proximity, energy, and emotional temperature vary depending on the application, making the shift in perspective audible. Using MeloMetriq, the Sound DNA was empirically tested for brand relevance and impact. In addition, we established the strategic foundation for the NZZ’s brand voice.
The result is a flexible yet instantly recognizable sound world for one of the most influential media brands in the German-speaking world. The new brand sound provides a sense of direction, respects the content, and remains unmistakably NZZ even as the context and perspectives change – from films to podcasts and social media to live events.
Credits
Video Production
Stories AG