Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.
A refreshingly unconventional presence in the Swiss banking sector. Bank Cler demonstrates how a clear “challenger” mindset can be translated into sound – with a distinctive brand sound that fosters a sense of connection while simultaneously demonstrating the courage to stand out.
previous project
next project
Bank Cler
Sound Branding
In-Store Music
Brand Voice
The Sound of Bank Cler
Sound Identity
A fresh, bold brand sound for Bank Cler that perfectly captures its position as a digital challenger in the Swiss financial market – straightforward, approachable, and full of a spirit of optimism.
Client
Bank Cler
Launch
2017
Scope
Sound Branding
In-Store Music
Brand Voice
Awards
International Sound Award
Overview
To underscore Bank Cler’s positioning as an approachable and modern alternative to established financial institutions, we translated its brand stance into a distinctive, unique sound identity. A sound identity that consistently conveys the brand’s challenger spirit.
Bank Cler sees itself as a bank with a social conscience that leverages the opportunities of digitalization to simplify its customers’ lives. As a national retail bank, it challenges the industry leaders. To fully embed this vision, the brand needed a sound identity that boldly sets it apart from the traditional industry landscape.
The challenge
How can we consistently break away from the traditional sound of the financial industry and convey a sense of confident optimism, genuine human connection, and digital simplicity without alienating customer expectations? By having the courage to sound noticeably different—and using a keen sense of instinct in the process.
The solution
As a foundation, we developed a Sound DNA featuring a distinctive guitar riff—one that’s surprising for the financial sector. Its clear structure symbolizes simple, innovative banking; the interplay of digital and organic sounds bridges technological progress with human connection. This led to the creation of, among other things, a sound logo, a video score set, a brand voice, a service center experience, and a branded music library.