Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.
The result is an accessible, highly practical sound system. Thanks to the combination of a distinctive theme and the centralized provision of all sound assets via SODA, the Canton of Bern’s communications are instantly recognizable across all channels – reliable, accessible, and stylistically consistent.
previous project
next project
Canton of Bern
Sound Branding
SODA
The Sound of the Canton of Bern
Sound Identity
A strategic sound identity for the Canton of Bern that combines accessibility with high recognizability and provides a unifying auditory thread across more than 100 yearly multimedia projects.
Client
Canton of Bern
Launch
2023
Scope
Sound Branding
SODA
Overview
To complement the visual identity of the Canton of Bern and create a consistent auditory experience, we developed a flexible auditory framework: A memorable brand melody, exclusive sound elements, and the use of our own sound database, SODA, bring the brand to life and ensure accessibility across all digital channels.
With over 100 videos produced each year, the Bern Cantonal Administration needs a consistent auditory identity. The task was to create a cohesive sound strategy that strengthens the administration’s overall image, provides barrier-free access for the visually impaired, and does justice to the wide variety of topics.
The challenge
Developing sound elements for an organization of this size is a challenging task: They must reflect core values such as “keeping pace with the times,” “cohesion,” and “consistency” without coming across as rigid. The biggest hurdle was striking a balance between systematic coherence, high practicality in day-to-day production, and the necessary acceptance among the various internal departments.
The solution
At its core is an adaptive 4-note leitmotif that works in both major and minor keys and serves as a recognizable signal for videos and podcasts. Available through our in-house sound asset platform, SODA, all cantonal departments have direct access to curated tracks, exclusively produced sound assets, and usage guidelines—ensuring effortless and brand-compliant use of sound in everyday work.