Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.
A characterful appearance on the national telecommunications stage. Quickline demonstrates how human warmth and technical excellence can be combined through sound—with a distinctive sound system that sets it apart and personally connects with customers throughout Switzerland.
previous project
next project
Quickline
Sound Branding
Music
The Sound of Quickline
Sound Identity
A warm, organic brand sound for Quickline that sonically supports its evolution from a regional provider to a national telecom player – approachable, distinctly Swiss and technically assured.
Client
Quickline
Launch
2022
Scope
Sound Branding
Music
Overview
To make the leap from regional roots to the national stage, Quickline—Switzerland’s fourth-largest telecommunications provider—needed clear differentiators. These are to be created, among other things, through sound: a distinctive brand sound that builds trust in a highly competitive market, brings its Swiss roots to life, and works seamlessly from TV commercials to the TV box’s startup sound.
Quickline stands out for its personal approach to customers and its values of “human, straightforward, and committed.” With early involvement from key stakeholders, we developed a strategic brand concept that clearly positions the brand within the entire Swiss market and makes it stand out.
The challenge
The challenge lay in striking a balance between local familiarity and technological expertise: How does a modern telecommunications provider sound without getting lost in the industry’s synthetic, digital monotony? The goal was to create a sonic experience that conveys Swiss roots and a sense of local connection without calling into question the company’s technical expertise.
The solution
We developed an organic sound DNA based on real acoustic instruments such as the hammered dulcimer and the accordion. The sound combines a sense of local intimacy with a dynamic structure that conveys technical excellence. Building on this foundation, we created the distinctive sound logo, the startup sound for the Quickline TV box, and the music for the national branding campaign and social media.