Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.
A bold brand sound for the insurance company of the future. Smile demonstrates how a modern digital brand can achieve maximum differentiation in the auditory space: straightforward, energetic, and highly recognizable across every channel.
previous project
next project
Smile Insurance
Sound Branding
Music
The Sound of Smile
Sound Identity
Radically reduced brand sound for Smile that enhances the digital customer experience through sound: bold, energetic, and completely free of common insurance clichés.
Client
Smile Insurance
Launch
2023
Scope
Sound Branding
Music
Overview
Smile positions itself as a leading digital lifestyle insurance provider – without any bureaucratic clutter. To enhance the customer experience while also raising brand awareness, we developed a powerful sound identity featuring a distinctive sound logo: launched through a national TV campaign and consistently expanded for use across all multimedia touchpoints.
As a direct insurer in Switzerland and Austria, Smile deliberately breaks with industry standards. To further expand its brand presence, the company needed a recognizable sound identity that precisely captures values such as innovation, simplicity, and digital expertise – one that is straightforward not only in its impact but also in its application.
The challenge
The challenge lay in the radical reduction: How do you convey expertise (“We know what we’re doing”) without sounding stiff – and combine that with a rebellious “wow factor”? The sound had to stand out in the noisy media landscape, work on smartphones, and captivate the discerning, spoiled target audience of Digital Pioneers.
The solution
We developed a memorable, radically reduced sound logo and a flexible brand soundscape, which debuted in the fall of 2023 with a wide-reaching TV and online campaign. Building on this foundation, we then gradually scaled the sound assets to additional touchpoints – from digital communications to the service center.